About

I’m a Brisbane-based creative who cut my teeth in SEO before starting all over again in brand strategy and identity design.

For tax purposes, I’m a Creative Strategist at DSR Branding. But what I do day to day changes dramatically: conceiving big ideas over my first skim cap, designing identity systems by lunch, and art-directing shoots at golden hour before you board the 5:02 pm express to Morningside.

That’s all you get without buying me a coffee. But until then, I’ll leave you with a little piece of family history: in the Carrigan family, every male born in Australia inherits the middle name “James,” paying homage to the first Carrigan who arrived in the country in 1831. So I can say, quite literally, that branding is my middle name.

Contact

+61 412 359 886
mitchcarrigan@gmail.com

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Process

Every person and project that I’ve encounted has been different. So it made sense to develop a “process” that adapts to the unique challenge that I’m presented with each time I pull out the trusty BIC and Spirax. 

I don’t have a fancy 5 step process. What I do have is a genuine curiosity for the story behind each person or team that I’m sitting across from, and a deep desire to help them solve their creative problem in a fun and effective way.


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Core Services

Brand Strategy
Verbal Identity
Brand Identity
Naming
Creative Direction
Art Direction
Copywriting
Campaigns
Search Engine Optimisation
Web Design
Illustration

Key Partnerships

Animation & Motion Design
Photography & Videography 
Website Development 
Signage & Wayfinding
Print & Publication

Experience

2025 - Present
DSR Branding
Creative Strategist


2023 - 2025
DSR Branding
Designer


2021 - 2023
Canstar Blue
SEO Specialist


2019 - 2021
Resolution Media
SEO Executive


2017 - 2019
Resolution Media
SEO Assistant

2016 - 2017
Mugshot Caricatures
Co-Founder & Illustrator


Eduction

2022
Shillington Education
Graphic Design Certificate

2021
Nielsen Norman Group
User Expereince Certificate

2019
Award School
Art Direction & Copywriting

2015 - 2019
Queensland University of Technology
Bachelor of Business, Marketing & Advertising

2002 - 2014
Ormiston College
Junior & Senior School


Contact
+61 412 359 886
mitchcarrigan14@gmail.com

Follow
Substack
Instagram
LinkedIn

It’s only up from here.© Mitchell Carrigan